POSTED BY dmjstudio IN Featured Articles ON Mar 28, 2010 | 1 comment

Brand Fitness: Chang...

Last December, I decided to change my exercise routine. For the past five or six years, if not more, I have been an avid gym goer. It felt good to go...

POSTED BY dmjstudio IN Featured Articles ON Feb 9, 2010 | 3 comments

Bookstores vs. Libra...

When to use a library and when to use a bookstore: I am sure that library lovers and library professionals purchase materials from bookstores....

POSTED BY dmjstudio IN Brand Info, Featured Articles ON Jan 15, 2010 | 0 comments

Mission and Message

Message and mission are two important components of brand. Let’s define them and then learn why they are important. Mission is your reason for...

Brand Consultant? Do I Ne...

What is a brand consultant and do you need one? The job of a brand consultant is to help you create a...

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A Library and a Windmill

A friend shared this wonderful YouTube clip with me. It is about a man from Malawi who wanted to give his...

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Language and Branding

“Tall Skinny Vanilla Latte”, is a name of a beverage from Starbucks. It is a small latte with low-fat...

Cool Public Library Logos

Logos aren’t the end all and be all or your brand, but they are important. It is a symbol that represents your...