POSTED BY IN Featured Articles ON Mar 28, 2010 | 1 comment
Brand Fitness: Chang...
Last December, I decided to change my exercise routine. For the past five or six years, if not more, I have been an avid gym goer. It felt good to go...
POSTED BY IN Featured Articles ON Feb 9, 2010 | 3 comments
Bookstores vs. Libra...
When to use a library and when to use a bookstore: I am sure that library lovers and library professionals purchase materials from bookstores....
POSTED BY IN Brand Info, Featured Articles ON Jan 15, 2010 | 0 comments
Mission and Message
Message and mission are two important components of brand. Let’s define them and then learn why they are important. Mission is your reason for...
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Brand Consultant? Do I Ne...
What is a brand consultant and do you need one? The job of a brand consultant is to help you create a...
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A Library and a Windmill
A friend shared this wonderful YouTube clip with me. It is about a man from Malawi who wanted to give his...
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Language and Branding
“Tall Skinny Vanilla Latte”, is a name of a beverage from Starbucks. It is a small latte with low-fat...
Getting and Keeping Skilled Designers...
There are some wonderful advantages to having an in-house design staff to cultivate your brand. Their proximity....
Successful Branding with In-House Sta...
It is possible to build and maintain a successful, brand with your in-house staff. Below are a list that can help your...
Eco-Friendly Tote Bags
Changing and saving our environment is a top priority. Many organizations are making changes in their services to meet...
Books on Brand
There are some wonderful books that you can pick up, hopefully at your library, that discuss brand, libraries and...
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