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Brand Fitness: Change Your Brand Rout...

Last December, I decided to change my exercise routine. For the past five or six years, if not more, I have been an...

Brand Fitness: Change Your Brand Routine
posted on: Mar 28, 2010 | author: dmjstudio

Bookstores vs. Libraries: When to Use...

When to use a library and when to use a bookstore: I am sure that library lovers and library professionals purchase...

Bookstores vs. Libraries: When to Use One or the Other
posted on: Feb 9, 2010 | author: dmjstudio

Mission and Message

Message and mission are two important components of brand. Let’s define them and then learn why they are...

Mission and Message
posted on: Jan 15, 2010 | author: dmjstudio

Libraries are Important to the Homele...

I want to thank Change.org and Socal Media for the video below.  The subject of the  video is homelessness and how...

Libraries are Important to the Homeless
posted on: Dec 1, 2009 | author: dmjstudio

Brand Manual

Defined by “The Dictionary of Brand Design”, a Brand Manual is a document that articulates the parameters...

Brand Manual
posted on: Nov 27, 2009 | author: dmjstudio

Language and Branding

“Tall Skinny Vanilla Latte”, is a name of a beverage from Starbucks. It is a small latte with low-fat milk. There...

Language and Branding
posted on: Nov 27, 2009 | author: dmjstudio

Getting and Keeping Skilled Designers...

There are some wonderful advantages to having an in-house design staff to cultivate your brand. Their proximity....

Getting and Keeping Skilled Designers on Staff
posted on: Nov 27, 2009 | author: dmjstudio

Successful Branding with In-House Sta...

It is possible to build and maintain a successful, brand with your in-house staff. Below are a list that can help your...

Successful Branding with In-House Staff: How an in-house staff can create and grow a successful brand for your library.
posted on: Nov 27, 2009 | author: dmjstudio

Eco-Friendly Tote Bags

Changing and saving our environment is a top priority. Many organizations are making changes in their services to meet...

Eco-Friendly Tote Bags
posted on: Nov 15, 2009 | author: dmjstudio