Brand Fitness: Change Your Brand Rout...
Last December, I decided to change my exercise routine. For the past five or six years, if not more, I have been an...
Bookstores vs. Libraries: When to Use...
When to use a library and when to use a bookstore: I am sure that library lovers and library professionals purchase...
Mission and Message
Message and mission are two important components of brand. Let’s define them and then learn why they are...
Libraries are Important to the Homele...
I want to thank Change.org and Socal Media for the video below. The subject of the video is homelessness and how...
Brand Manual
Defined by “The Dictionary of Brand Design”, a Brand Manual is a document that articulates the parameters...
Language and Branding
“Tall Skinny Vanilla Latte”, is a name of a beverage from Starbucks. It is a small latte with low-fat milk. There...
Getting and Keeping Skilled Designers...
There are some wonderful advantages to having an in-house design staff to cultivate your brand. Their proximity....
Successful Branding with In-House Sta...
It is possible to build and maintain a successful, brand with your in-house staff. Below are a list that can help your...
Eco-Friendly Tote Bags
Changing and saving our environment is a top priority. Many organizations are making changes in their services to meet...

