Brand Consultant? Do I Need One?
What is a brand consultant and do you need one? The job of a brand consultant is to help you create a focused,...
Brand Diary – My Niece Checks O...
I spoke to one of my nieces today. She will be six years old in a few weeks. I asked her about her day at school....
Brand Diary – Remembering and I...
This week I worked on an entry for the Texas Library Association Iron Awards. It was invigorating to work on the entry...
Share Your Branding Stories and Exper...
SHARE YOUR BRANDING EXPERIENCE! We want you to share your branding experience. If you have recently made changes to...
Brand Diary – Parent Brand and ...
This past week my team and I were developing a brochure for our annual African American Heritage Month events. It...
Mission and Message
Message and mission are two important components of brand. Let’s define them and then learn why they are...
Brand Diary – Our Services Make...
This week , my home library launched a new publication called “the Link”. I have worked within public...
Brand Diary – Brand New Year
This is a new year and in this “Brand New Year”, I have two major branding goals that I want to achieve...
Library Brand 101: Why Brand?
WHY BRAND? Branding simply is the sum of all the characteristics, tangible and intangible, that makes the service and...
Brand Manual
Defined by “The Dictionary of Brand Design”, a Brand Manual is a document that articulates the parameters...
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