- Determining your brand’s objectives
- Understanding your target audience or core demographic
- Fulfilling your customer needs
- Highlighting the distinct characteristics of your library
- Building a sense of community
- Creating continuity in your marketing message
Your new brand identity will be reinforced by all touch points to the customer including:
- the name
- logo
- tag line
- color palette
- web design/ online presence
- marketing material
A brand developed by DMJStudio will communicate your message in an effective, succinct, and unique style. We will provide a complete brand/identity manual to ensure proper brand management. A style guide outlines in detail how the identity is applied to maintain visual continuity and brand recognition.
Let DMJStudio develop and implement your library’s distinct brand identity. Remember, perception shapes our sense of reality and we inevitably do judge a book by its cover.
BRAND PROCESS:
Every brand initiative experience is different from one organization to another. There are some components that make of the core of brand development:
Branding Auditing: A review of your marketing materials, strategic plan, service module, and communication plan. The audit is important to learn the philosophy of your library, its direction, your customer’s (internal and external) perception of the library. It is also at this stage that we determine your current and future audience; who you are speaking and connecting to. Deliverables: Detailed report that will make clear our strengths, what is working for you and your customers, who you are serving, what changes are needed in your organization and the direction you should go in to bring the most success.
Identity Development: Includes developing message, brand tone and position, communication and marketing plan, as well as visual components of brand. Visual components include logo, print collateral, web site, social media imagery, and can also include environment needs such as signage.
Deliverables: tagline, logo, color palette, collateral scheme, web site and brand manual.
Includes using the developed brand manual and other tools to educate staff and partners about your organization’s brand. The launch of your new or revised brand is planned and implemented at this stage as well.
