About MyPL

My Perfect Library is a blog for library professionals and library enthusiasts that are serious about finding a place for libraries in this new world of information. What libraries do have expanded and seems to change every day. Our customers are changing and asking for more. How do we become the Perfect Library? By finding our purpose and our focus and by continuing to be innovative and creative.

You will find articles on branding and the public library system, resources on brand and brand management as well as access to brand consulting and design services.   If you are an artist and a lover of libraries, check out the library art section of this blog. My perfect library. Is anything perfect? Or course not. But the fun is in striving for it.

About the Creator of My Perfect Library:

My name is Donna Jackson. I have been a designer and a brand manager for public libraries since 2002. I think libraries are powerful places and have the potential to change and mold the world. We are living in a time when library identity in the community is not always clear. We have the opportunity to recreate our identity and develop a focus that could change who we are and how we are used for years to come.

This site is a place for me to share what I have learned over the years as a brand manager as well as a place for me to learn from library lovers, like you, about library identity and how libraries can move forward.

I am also an artist. I think this has been a wonderful plus for me in my field. It has allowed me to bring a different perspective to brand and libraries. Please view my work at www.dmjstudio.com. I look forward to discussing library and brand with you.